Name, Address, Phone: The Small Details That Make a Big SEO Impact

Ensure NAP Consistency

When it comes to local SEO, consistency is key—and that starts with your NAP: Name, Address, and Phone Number. These three simple details form the foundation of your business’s online identity.

Why NAP Consistency Matters

If your business information is inconsistent across directories, websites, or social platforms, it can confuse both search engines and customers. Search engines may struggle to confirm that your business is legitimate, lowering your chances of ranking well in local searches. Customers might get the wrong phone number, outdated address, or conflicting details—leading them straight to a competitor.

Action Steps to Maintain NAP Consistency:

• Audit Your Listings: Check your business details across Google Business Profile, Yelp, social media, and directories.

• Fix Discrepancies: Correct outdated or inconsistent info immediately.

• Use Citation Tools: Leverage tools that help monitor and manage your NAP information across the web.

Consistency builds trust—with search engines and with customers—making it easier for people to find and choose your business.

👉 Let Saltbox Marketing audit and clean up your online presence so customers can always find you