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At Saltbox Marketing , we know that empathy and strategy work best when they work together. Our recent work with in ElderCare proves it. We built a social media and content strategy designed to humanize their brand, highlight caregivers, and share educational resources that support families. Here’s what happened in just one quarter: 💬 +445% increase in engagement — families connected with caregiver stories and community updates. 🚀 +2,900% growth in social-driven website vis

In today’s digital world, families turn to the internet long before they pick up the phone. Whether searching for “elder care near me” or reading reviews on Facebook, first impressions increasingly happen online. For eldercare providers, this means your social media presence isn’t just marketing — it’s a reflection of your care, compassion, and credibility. At Saltbox Marketing, we specialize in helping senior service organizations translate that compassion into measurable di

Most local searches happen on mobile devices , so if your website isn’t optimized, you could be missing valuable customers. People want quick answers — and if your site loads slowly or is hard to navigate, they’ll move on fast. Quick Mobile Fixes Fast-loading pages  — Compress images and streamline code. Click-to-call buttons  — Make contacting you effortless. Simple navigation  — Ensure menus and forms are easy to use on mobile. Create Locally Relevant Content Show your conn

In local SEO , few strategies are as powerful—or as overlooked—as earning local backlinks. These are links from nearby businesses, media outlets, or community organizations that signal to Google that your brand is a trusted part of the local landscape. The result? Better rankings in “near me” searches and stronger visibility in your market. You can build local backlinks in several authentic ways: sponsor community events, partner with complementary businesses for cross-promo