SENSIBLE MARKETING SOLUTIONS
SINCE 2006
Our Approach
-
Know yourself. Know your client. Know your audience. Temet Nosce.
-
Strategy, not technology. The best medium is the one that works. Start with a plan, not a technology.
-
Start simple. The beauty of media like web automation and social media is that they're flexible. Start slow. Maybe an email Measure. Adjust. See what works and do more. See our PROJECTS page for visuals.
Our Services
Marketing
Automation
WEB, VIDEO, SOCIAL, SEO, RIO, AUTOMATION, AND ANALYTICS
We'll help you navigate the digital world whether you need to renovate your website, develop a content strategy, streamline/optimize your Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, Yelp, Google, Yahoo, and Bing Registries. Catch your breath, we're here.
We shorten the development curve, and sharpen your strategy by building marketing plans that you can stick to. Then we break it all down, implement automation, and then leave the breadcrumbs needed for you to break it all down into simple execution.
Content & Social
Media
WEB, VIDEO, SOCIAL, SEO, RIO, AUTOMATION, AND ANALYTICS
From web, social, podcasts, tv, radio, video scripts, website copy, print ads, direct mail packages to brochures, sales sheets, newsletters, press releases, and taglines... the right words make all the difference!
We help clients with communicating ideas, explaining a process, or training about a service offering or product.
The lines are getting blurred between digital and traditional media. The message delivery methods will continue to evolve. We help tell your stories and deliver them across the right mediums that will reach your target audiences.
bRAND & iDENTITY
WEB, VIDEO, SOCIAL, SEO, RIO, AUTOMATION, AND ANALYTICS
Brand identity is simply this: your reputation. So what are you known for? What do you do better than everyone else? How does that translate to a logo, concert tickets, smartphones, playbills, tablets, grocery receipts, social networks, screens in elevators, gas pumps, tweets, and videos. And on top of all that, what about the look and feel of your website?
Reaching the people who need you, and reaching them in an enticing way requires careful choreography of your message. We manage everything from social media to direct marketing to ensure that your message is consistent and effective across all media.
Our Projects
One of the oldest continuing businesses in Maine, the Dolan Flavoring Company of Portland, has produced an array of full-flavored Vanilla and other flavoring products and extracts for over a hundred years. Saltbox worked with 3rd and 4th generation vanilla purveyors Mat Gagne and Jack Dawson to rejuvenate the brand to new and old audiences through web, broadcast and print PR, and social media channels.
Projects include brand/logo renovation, website development, social media management and messaging, re-launch PR, pricing, creative media, video, and content as well as go to market strategy. A few years into our relationship you can find Mount Williams and Autumn Lane Vanilla at Hannaford and Wholefoods stores across the USA.
Of course you can purchase one of their awesome products here using the online store we created for them.
Strategy
Branding | Go to Market | Media Support/PR
Creative
Design | Video | Copywriting| Corrugated shipper design and engineering
Communications
Social Media | Web | Catering | Premiums
Click here to find Dolan's famous flavorings.
The creation of a father and son team that had success selling Lebanese specialties out of their middle-eastern food market, To Beirut engaged Saltbox to build a brand and marketing items to launch their new restaurant.
Strategy
Branding | Go to Market | Media Support | Launch PR
Creative
Design | Video | Copywriting| EveryDoor Direct | Menu
Communications
Social Media | Web | Catering | Premiums | Apparel
Click here to order some amazing food!
The purchase of an established cold storage design and building firm required a rebrand, a new website and a new brand strategy. Controlled Environment Systems engaged Saltbox to refurbish their brand while building a brand identity system that will be scalable for their fast growing, market-leading special environment design, construction, tuning, and management operations in the US.
Strategy
Branding | Go to Market | Media Support | Launch PR
Creative
Design | Video | Copywriting| Sales Support |
Communications
Social Media | Web | Catering | Premiums | Apparel
Creative for all Media and Budgets
Business owners need to find new clients in a whirling marketing world rife with ever changing tech jargon. Here's the good news: marketers can measure success for real. Now more than ever you can see what works and who is listening.
Responsive screen design, social media, click-throughs, html email, Direct to Door, community building, blogs, content marketing, SEO optimization, and marketing automation are all real and powerful tools. We help you take control of technology, create the message, select media, and communicate.
PRINT | DIRECT
The right colors, the right substrate, and the right varnish mean nothing without the right message. We focus on the message and on making items that are worthy of the tree that helped make the paper . Because of this we're committed to using sustainable materials and environmentally friendly techniques to produce printed materials including wind credits, recycled stocks, soy inks, and FSC and SFI certified vendors.
VIDEO
The big screen might be the least used screen in most houses. So if YouTube and streaming are the norm, why aren't you thinking about video. A video can be an animation of several slides or a multi-shot production. A little voice-over and some background music can do wonders for a simple Powerpoint.
OUT OF HOME
Car Wraps, Team Sponsorships, Trade Shows, Events and more. We work with our clients from identification of opportunities, to the message and method and media timed together to make your story available to your target audience. Follow through and capture is powered by our marketing automation best practices to keep the conversation going.
We've been providing professional consulting services to clients from Massachusetts and beyond. From strategic planning to innovative solutions, our focus is always on building an efficient and results-driven relationship. We work with you to create a customized plan of action for yourself or your organization. Get in touch to learn more.
Request Exploratory Call
